Completing a Toronto real estate transaction involves numerous factors that range from money to the current condition of the property. In the middle of all these, there’s your real estate agent, working hard to iron out stuff for you to enjoy a seamless transaction. You may be asking, what is it that realtors do, especially behind the scenes? Let’s take a closer look how your agent does his magic.
They do online shopping – Whenever they are out of your sight, they are likely online doing research on potential properties. This task may involve previewing homes for their clients who are outside of the state to identifying the flood zones, among others. Basically, they scout for properties for their clients who are searching for good deals.
Covering the listings – When you talk about real estate, there is always the listings, which play a crucial role in the whole dynamics of buying and selling properties. These listings are so volatile that they change very quickly, prompting real estate agents to check on their database and keep in step with the developments so they would not miss anything. Moreover, the task of matching prospective homebuyers and available properties can sometimes take several hours.
Networking and Prospecting – Real estate agents are also busy networking with other agents while prospecting at the same time. They go around different areas to check out new listings and preview various properties.
Joining Pitch Sessions – There is also what is known in the real estate circle as “pitch sessions,” which is a gathering of local real estate agents happening in nearby cafes. During a pitch session, realtors exchange listings as well as valuable information that would benefit the community as a whole. Here, they also get to learn from some of the veterans in the business and take home useful tips they can use to help sell properties.
Working Overtime – Topnotch Toronto real estate agents also spend at least a couple of hours inspecting the properties. They take notes of important details like problems concerning the home’s foundation down to the small issues like termites, which they will report to the prospective buyers.
They Empathize – A good real estate agent brings more to the table than the mediocre ones. They know how to empathize with their clients who sometimes tend to become emotional while going through the sale. They know how to listen and they always say the right words and provide positive solutions.
Offers and Counteroffers – They also spend significant amounts of time creating offers and counteroffers that will work in your favor. With all the calculations and computations involved in selling real estate, agents need to be precise when they present the numbers.
They Shell Out Their Own Money – Lastly, they spend their own money in marketing their properties. This covers different marketing tools and methods like newspaper ads, fliers, glossy prints, photos, and placements on listing sites, just to name a few. Keep in mind that realtors will only get paid once the sale is completed.